Wednesday, February 28, 2007

Day 10 - Feature Writing

Day – 10 Feature Writing

How to Produce a feature article

1. Use your intuition – visualize the story
2. Garner your sources
3. Questions and answers
4. Conducting the interview
5. Resource review
6. Story Outline
7. First Draft
8. Rewrite

1. Use your intuition – visualize the story

Whether you are given an assignment or you have had the luxury of choosing your own topic, it can be useful to create a model in your mind of how you want the story to look: its length, scope, style (gravity), number of quotes, number of direct references, etc. It can be useful to build a checklist.

Question: what sort of story will feature several quotes? A lot of facts and figures? When’s a good time to “keep it light?”

2. Garner your sources

Once you know your topic and you have a general idea of how you want your story to look, it’s time to start chasing your sources.
o Constantly build your Rolodex – know who your reliables are, but don’t get in the habit of relying on them.
o Search the Archives – what’s been written on the topic, what’s useful, what’s not worth repeating (the 20% rule)
o Keep things fresh – Find people and resources that can supply with information about breaking topics and who are able to give interesting answers to creative questions
o Rank your sources – order the list of people you wish to contact, have at least 2 back-ups for everyone on your A-list.

Example: Downtown Classic Apartments (describe source search, show story)

3. Questions and answers

It can be useful to build a list of questions before each interview. It can be even more useful to build a list of questions you would like the story to answer. This can help you in choosing your sources.

Question: What are some questions that an article on classic downtown flats could answer?

Show list of questions for Itsik.

4. Conducting interviews
o The pros and cons of paper and pencil (show notebook)
o The pros and cons of recording (show recorder)
o The pros and cons of a PDA/laptop

Question: what could be some appropriate times to use pencil and paper and when could it be wise to use either a recorder, PDA/laptop?

5. Resource review
o Before beginning your outline, you could find it useful to read to review all your resources: read interview transcripts, listen to recorded interviews, read press releases and websites
o Take notes, uncover the gaps

6. Story Outline

Example: Classic Dowtown flats in Budapest

7. First Draft
Start writing. If you’ve come this far, you probably have a pretty good idea of what you want to say.

8. Rewrite
Perhaps better called “re-read”. Read through the piece 3 times, correcting, deleting, adding as you go.

A Career in print Journalism:

o The 3 Ps

o Getting published

o Establishing yourself

o Exploring your skills

o Captain of your ship

- Jacob Doyle

12 Point Checklist for Writing Feature Articles

Copyright © 2003 J Black


A feature story differs from a straight news story in one respect – its intent. A news story provides
information about an event, idea or situation. The feature does a bit more – it may also interpret
news, add depth and colour to a story, instruct or entertain.
Structure:

The introduction is the most important part - entice your reader, hook them in. Use
drama, emotion, quotations, questions, descriptions

The body of the article needs to keep any promises or answer any questions raised in
the introduction - try and maintain an "atmosphere" throughout the writing

While the introduction draws the reader in, the conclusion should be written to help the
reader remember the story - use a strong punchline
Some points to keep in mind:

Focus on human interest - the feel and emotion you put into the article are critical. Don't
think about writing a "science" story - think about writing a "human interest" story.

Be clear about why you are writing the article. Is it to inform, persuade, observe,
evaluate, or evoke emotion?

Write in the active voice. In active writing, people do things. Passive sentences often
have the person doing the action at the end of the sentenceor things being done “by”
someone.

Accuracy is important - you can interpret and embroider but not fudge.

Keep your audience clearly in mind - what are their desires, what really matters to them?

Avoid clichés (cutting edge, world beating, revolutionary) and sentimental statements -
especially at the end of your article.

Interviews for features usually need to be in-depth and in person rather than over the
phone - this enables you to add in colour and detail.

Use anecdotes and direct quotes to tell the story - try not to use too many of your own
words.

Talk to more than one person to provide a more complete picture – but don’t just add in
sources to show how much work you’ve done. Be ruthless about who you put in and who
you leave out!

Decide on the ‘tense' of your story at the start and stick to it. Present tense usually works
best.

Avoid lengthy, complex paragraphs. Your article will appear in columns, so one or two
sentences equals a paragraph.

Ideas come from everywhere - watch, read, listen, keep up to date, take notes. Talk to
people outside the field of science to find out what interests and concerns them.

Tips:

1. Have you selected your intended subject topic and
carefully planned out your idea?

2. Have you sent your idea query pitch to magazines or
newspapers who may be interested? or will you write
"on spec"?

With many magazines and newspapers now accepting material
online it is now possible in many instances to email
your queries directly to the publication. Have you read
the publishers guidelines carefully to make sure if this
method is acceptable?

Before sending your query pitch:

- Is it likely to be what the publisher needs: have you
studied the publication?

- Is the timing right. Have you checked the magazines
editorial calendar? If it is a seasonal article is now
the best time to send your query?

If you have answered yes to these questions then package
your idea into an attractive proposal and send it off to
the editor of your chosen publication.

3. Have you adequately researched your topic?

Read everything you can on the topic from all available
sources - bookstores, newspapers, libraries and internet
sources. Never discard anything about your subject topic
since you don't know until you write it up what you may
actually want to use.

Tip: Saving magazines, newspapers and clippings for the
subject matter can save time when researching future
writing assignments on the same topic or when working
to deadlines. Catalogue all your collected material
for easy reference.

4. Have you interviewed the key person/people you need
for your proposed feature?

Now it is time to organize your material into a feature
article.

5. Have you discarded everything in your research except
for factual information?

True research and liberal use of factual material gives
an original perspective to your feature article and also
avoids the possibility of plagiarism.

6. Have you checked and cross-referenced your facts amongst
your various sources.

7. Have you decided on the length of the article? Have you
checked the length is suitable for the publication you are
sending it to?

Tip: Do not waste the editors time by sending a 2000 word
article to a publication that requires articles between
500-750 words.

8. Will you use quotes in your article? Quotes and
antcedotes bring a story to life. Are the quotes from a
reliable source and have you double checked that quotes
used are acurately recorded?

9. Do you have a good lead, middle and ending?

10. Have you proofread and edited your article to achieve
the best possible version through re-writing your drafts
to arrive at your final version?

Have you made all corrections and necessary changes, have
you checked spelling (this includes people and place names)
grammar, punctuation etc?

11. If the feature is to be visual - have you provided
the appropriate photographs, art work, line drawings,
or other graphic illustrations to compliment your feature?

This increases the payment amount you can expect to
receive if you are a feature photojournalist or travel
feature writer who can offer original photographic
perspectives of your subject topic.

12. Have you included everything in your envelope before
sending your article to the publisher (including photos
properly packaged) or, if the magazine or newspaper
excepts online submissions have you given everything a
final check before hitting the send button?

©Econnect Communication, 2002

Structure of a feature article.

Stage-setting introduction

“Only in his own hometown,” said Jesus, “is a prophet without honor.” Discouraged by his childhood companions’ lack of faith in his abilities, the fabled rabbi shrugged, “and could perform no miracles that day.” Away from home, however, Jesus’ wondrous achievements are well documented. Leaving the nest to find one’s self, to perform one’s miracles, has been the fate, if not the quest, of many expatriates. Such is the plot of a current film, Mix, now playing at area theatres. It is also the story of its chief creators, The Lovy Brothers, Robert and Steven.

Topical Introduction

Born the sons of a Hungarian Jew who weathered the Holocaust in Hungary as a hidden child, the brothers grew up in California, each cast in their father’s eyes as artists in the pure sense of the word. Both strayed. Robert abandoned photography to study advertising and Steven left a promising career as a classical pianist to learn filmmaking. That each attended leading schools in his field was no redemption. Never mind that Steven’s award-winning student effort drew studio funding to produce the feature-length Circuitry Man, today a cult classic along with its sequel, Plughead Rewired. Or that Robert soared as creative director at major ad firms in the US, Turkey, the Czech Republic and Hungary. A smile on their father’s aged face had to wait for the fictive reconciliation of family differences portrayed in Mix – a film directed by Steven, produced by Robert and co-written by both brothers.

First Quote and first topic: emphasis – making a film

“We wanted to create a film we could make in Hungary,” Robert recently told the Budapest Times, “a film anyone with family separation issues could relate to.” A year-and-a-half earlier, brother Steven revealed a more heartfelt motivation, “The film I’m making now is about my father.”

Mr. Lovy the Elder flew into the country of his birth for the film’s release and was present at the opening party at Budapest’s Fészek Klub. His expression was closely watched by Steven’s girlfriend, Fanny. “I was really concerned about how he would react to the film,” she told a friend, “you know this film is about Steven’s life and his relationship to his father.”

The chief character in Mix is a gifted young musician named Mitch who is torn between studying classical piano at the Julliard School of Music – his father’s hope – and following his own passion of scratching out dance mixes behind a pair of old-fashioned record turntables. Mitch is awaiting a second audition for Julliard when a call comes from Budapest announcing the death of his grandfather, thence prompting a trip to the old country with his dad, played by veteran Hungarian actor Janos Kulka. Once there, Mitch finds himself broke and stranded at his grandmother’s after a calamitous night, which many expatriate males may find familiar. Mitch’s journey of self-discovery in a foreign world and liberation from life with his father play out the rest of the film.

Second topic: depth – parallels between filmmakers and main character

One memorable scene that finds father and son at the site of an abandoned movie house bespeaks more of the issues involving the filmmakers and their real life father as well as their chosen art than the relationship between the onscreen father and son.

“Every writer writes about his own experiences,” says Steven from the editing lab of his Buda Castle flat, “some of the film relates to me, but most is fiction or fiction based on observations.”

Are there parallels between the chief character and him?

“I studied classical piano for 10 years,” Steven confesses, “my parents were hoping for a career in music, but I opted for film and music for film.”

Mitch’s journey is one that many expats could relate to, adds Robert, reflecting on his own years of life abroad. “The people who’ve taken the time to live and work in another country are more complex; their minds have had to make more connections as they’ve moved from one reality to another. Most any expat experiences the same cycle Mitch goes through: fascination, paranoia, then respect and maturity or coming of age, even.”

Mitch’s infatuation and brief involvement with Béa, an Internet porn diva, his musical pursuits and those matters of the heart surrounding the relationships explored in the film are captured in the tagline, “Music, Love, Porn.” Hollywood trade journal Variety finds the concept better suited to “European auds,” than what it likely regards as more prudish American viewers. But the Lovys are counting on an interested response from the hometown crowd as they negotiate for American distribution.

Third topic: wrap-up – filmmakers’ background and future plans

Back in Hollywood, Steven co-wrote the music for the 1992 film, A Weekend with Barbara und Ingrid, directed by Gregory Neri. In addition to the Circuitry Man films, which involved the efforts of both brothers, Robert and Steven spent much of the 90s being paid to write screenplays that never made it to the screen. The middle of the decade saw Robert embark on his four-country tour of the advertising industry and Steven channeled his energies to expanding the Internet bubble, project managing the development of online video games. The pair reunited in Budapest in 2001 with the specific aim of making Mix.

Early plans for a lower-budget version of the film were upgraded with the involvement of a co-producer, Jozsef Cirkó, owner and director of Happy Crew Company, a film production firm. “Cirkó’s contributions helped elevate the film to a much higher production value,” says Steven, adding that sponsors also helped finance the project’s improvements. In addition, music videos were culled from the film’s footage and are now being aired on local TV stations.

The film’s two male leads, Mitch (Alex Weed) and his ex-pat street hustler friend Lou (Jeffrey Schechter) are Hollywood imports. Other characters such as Bea (Dorka Gryllus) and heavy handed porn producer Zoltan (Péter Rudolf) along with other cast members were recruited from local talent.

Awards for best editing and best first film (made in Hungary) were recently bestowed upon Mix by Hungarian juries.

The Lovy Brothers speak confidently about future projects, which include more films to be shot in Budapest involving music and some non-Hungarian characters. Tony Curtis, the celebrated American actor of Hungarian descent, has expressed an interest. Meanwhile, Robert has taken the wheel of VIP Communications, a “mid-sized ad firm” with a glitzy new office in Budapest’s fifth district. May expatriate wonders never cease

- Jacob Doyle

Wednesday, February 14, 2007



McDaniel College Budapest
ENG 1103 Introduction to Journalism
Spring 2007

Instructor: Jacob Doyle
Email: Jacob@bbj.hu
Mobile: 06 30 233 5318

Day 5 - Pitches and Angles

1. Considering a pitch

• Finding a topic

• Follow the news in and out of your sector (what’s being covered, what’s not)

• Talk with your sources, talk with your editor (hot topics, available space, etc.)

• Look for leads

• When is a lead ready to become a pitch?

2. Before making a pitch, consider the following:

• What are the unanswered questions? Are there enough to warrant an investigation and a story?

• What are the unanswered questions presented by the news summary below:

Unity government won’t recognize Israel

GAZA (Reuters) - A new Palestinian unity government to be formed after a deal in Mecca between rival Fateh and Hamas factions will not recognize Israel, a political adviser to Hamas Prime Minister Ismail Haniyeh said on Saturday.

Ahmed Youssef said the unity government, which he expected Haniyeh to unveil within 10 days, would 'respect' previous Palestinian peace accords with Israel but would not be committed to them, nor to recognizing the Jewish state.

2.1 Do you have sources and access to find answers in time to assemble a story before deadline?
o Number of potential sources
o Time requirements: interviews, confirmations, writing
o Additional requirements: photos, follow-ups, etc.
o Back-up plan

Tip: Make multiple pitches. If your editor or news-team rejects one, you have others to fall back on.

• Samples:
o A new office building has remained unoccupied for 14 months since its completion. Why? What happened? Who’s responsible? What’s going to happen? Who’s been affected?
o Clothing in Hungary has recently started featuring brighter colors, in particular red and yellow. Do statistics support this? Where are such colorful clothes being sold? What brands and designers are leading this trend? What do consumers think?
o Budapest is home to many foreign embassies, most if not all of which contain commercial sections. What are the main activities of these commercial sections, especially Hungary’s lead trading partners? How do the activities of different embassies compare? Do they ever work together?


3. Developing an angle

Once you have made initial contact with your sources, have your interviews lined up and have done enough background research to formulate a basic plan for the article, you are ready to write an angle.

See diagram at top of entry.

The below incomplete bit of news will be the basis of "angle" that follows it.

It is known that Hamas and Fatah agreed in Mecca to form a unity government, it will grant non-committal “respect” to past pacts with Israel, but will not recognize Israel.

It is unknown what is meant by “respect”, nor is it known whether this “respect” will be enough for Israel to lift blocks on revenue transfers to the Palestine Authority (PA) and other restrictions. Also unknown is whether the government will relinquish Hamas’ charter which includes both the denial of Israel and advocates violent means to undermine Israel. Moreover, the makeup of the new government, e.g. which party will control which ministries, is also unknown.

The article will explore the consequences of the Mecca accord on the PA’s relationship with Israel as well as the eventual structure and character of the new unity government set in motion by the agreement between two Palestinian factions. The content of the article will derive from interviews with PA and Israeli officials and well as independent sources.

In an actual angle, your editor would probably want to know exactly who your planned sources and you would need to know how to contact them.

Construct an angle based on the following news briefs.

Protest against closing of Dist 6 primary school

Some 150 students, parents and teachers held a demonstration yesterday outside the District 6 local council which was about to make a decision on closing the school. The Vörösmarty Primary School was not on the original list of two out of the district's six primary schools to be shut down because of low student numbers, the school's headmaster Orsolya Takács said. "We recently heard rumors that the council has replaced one of the two schools on the list with Vörösmarty," she said. The school was founded by Hungary's 150-year-old Scottish Mission and it runs an enhanced English and Mathematics module, and a specialized program for dyslexic children. It also houses the country’s only Church of Scotland chapel. The school currently has 268 pupils. (Bloomberg)

Shots fired at Budapest Mosque

Unidentified persons fired several shots at the Budapest mosque of the Hungarian Islamic Community. The small-caliber guns broke two windows, but there was nobody in the hall and there was no personal injury. The community had been threatened over the phone several times earlier, and had received a message, written on the door, saying “You shall all die!” (MH 24)


4. Assignment: Develop 1 to 3 pitches for articles to present at the first news-team meeting to be held at the beginning of Wednesday’s class.

Thursday, February 08, 2007

Day 4 - Choosing a sector

McDaniel College Budapest
ENG 1103 Introduction to Journalism
Spring 2007

Instructor: Jacob Doyle
Email: Jacob@bbj.hu
Mobile: 06 30 233 5318

Day 4 - Choosing a sector

Why Specialise?

1. Reflect on your own interests and on what you wish to learn more about
• Your favorite conspiracy theory
o Water power
o Genetically modified food
2. Get familiar with topics covered regularly by the media

• Arts
• Books
• Combat
• Companies
• Crime
• Defense
• Diplomacy
• Economy
• Education
• Energy
• Environment
• Finance
• Film
• Fitness
• Gaming
• Health
• Information Technology
• Insurance
• Labor
• Manufacturing
• Politics
• Pharmaceuticals
• Real Estate
• Science
• Sport(s)
• Telecommunications
• Others?


3. Follow some writers on various subjects, get familiar with the issues they cover
4. Study the hand that feeds you:
• Familiarize yourself with the topics covered by the publications your read and may be able to write for
• Get to know their readers and their advertisers
5. Sort out what issues are most relevant to you and your “space”
• Think about what you liked as a child, what you like as an adult, what has consistently brought you happiness, what gives you a reason to live
• Learn what the public wants to read and what sources are able to deliver
6. Develop a “code of ethics”
• Know what you will do and what you won’t do to get a story
• Don’t compromise your future
• Don’t compromise the safety of others
• Don’t compromise your readers’ access
• Work for the good guys
7. Pitch your first story
8. Build your sources
• The Internet, the mother of all sources
o Read several sites regularly, both general news sites and ones that specialize in your sector
o Develop a flair for the unusual, for the unknown and for the unseen
o Develop a habit of getting curious and satisfying that curiosity: i.e. look for “gaps” and “holes” in stories and search for more . . .
o Develop an online community of sources
• Live sources:
o Develop relationships with your sources, formally and informally
o Foster “marriages of interest”
• Don’t offend, but don’t pamper
o Avoid “conflicts of interest”
• Suppress ulterior motives
• Avoid stepping on toes
9. Keep a “Reporter’s Notebook”
• Organize your notebook topic and date
• Keep a record of all your interviews
• Take notes in your “quite time”
• Keep a running journal of what you learn on your “beat”
10. Sector coverage of Real Estate
• Advantages & Disadvantages
• Sources: agencies, developers, investors, gov’t officials, etc.
• Where to publish
11. Energy sector
• Idealism vs. business practicality
• Readers
• Sources and dangers
12. Check out some sectors you think may like to cover and write a short summary with headline describing that sector.

Monday, February 05, 2007

Day 3 - Writing Headlines

McDaniel College Budapest
ENG 1103 Introduction to Journalism
Spring 2007

Instructor: Jacob Doyle
Email: Jacob@bbj.hu
Mobile: 06 30 233 5318

Day 3 – Headline Writing

Create headlines with impact. The most effective words in a headline are eye-catching words like "announces" and "new." Comparative words like "better" or "more" can also draw attention to the article. The headline is the "hook" that lures readers into reading more. Headlines must be compelling.

Many beginning journalists make the mistake of embellishing their headlines. Too much information, or confusing information, is a turnoff. Most importantly, you should never sacrifice accuracy for the sake of a flashy headline.

Here are some guidelines for writing headlines:

• Determine the most significant information your most important reader will derive from the news.

• Try and state that information in seven words or less.

• Ask yourself if your statement is meaningful to someone who knows little or nothing about the subject of the article.

• When actually writing the headline, try to achieve the greatest impact using the fewest words.
• Your headline doesn't need to be quite as dramatic as a tabloid headline:

o ELEVATOR PLUNGE KILLS CLUBGOER
o B'KLYN COPS DIG FOR DEMISED GUYS

• Most readers are looking for information in the headline, so try to at least include who, what, and why.
• Whatever the headline, you must accurately reflect the content that follows.


A good news headline is concise, informative and, at times, entertaining. When you write a news headline, your goal is both to inform and to hook the reader into reading further. Some steps to follow:

1. Read the article closely; identify the underlying theme.
2. Express the theme in an active voice using as few words as possible. Active verbs lend immediacy to a story. If a reader sees a headline written in a passive voice, he or she might glance right over it.
3. Keep your headline in present tense.
4. Keep it simple. A typical headline is a short, direct sentence without extra adjectives or adverbs.
5. Provide enough information in the headline to give the casual reader an impression of the entire story.

Overall Tips & Warnings

• Don’t try to be overly witty.
• Make sure you don’t misrepresent the story by choosing a headline that doesn’t cover the main subject of your piece.
• Make sure the headline can stand on its own.
• Always lead with the latest information, even if the story happened yesterday. This also lends a sense of immediacy to the story.




1. From passive to headline

Passive Voice
It is believed by the candidate that a ceiling must be placed on the budget by Congress.

Active Voice
The candidate believes that Congress must place a ceiling on the budget.

Headline
Candidate Believes Congress Must Place Ceiling On Budget

Tip: Look for a "by" phrase, if you find one, the sentence may be in the passive voice. Rewrite the sentence so that the subject buried in the "by" clause is closer to the beginning of the sentence.

Passive Voice
The man was bitten by the dog.

Active Voice
The dog bit the man.

Headline
Dog Bites Man

If the subject of the sentence is somewhat anonymous, see if you can use a general term, such as "researchers," or "the study," or "experts in this field."

Passive Voice
It was earlier demonstrated that heart attacks can be caused by high stress.

Active Voice
Researchers earlier showed that high stress can cause heart attacks.

Headline
?

2. Example headlines - Examine the news headlines below and take note of the language and grammar

At Least 130 Die as Blast Levels Baghdad Market
Deadly Bird Flu Confirmed in British Turkeys
Hamas Fighters Appear to Tighten Hold in Gaza
German fans single out 'racist'
Nepali becomes both man and woman
Iraq fire downed US helicopters
German 1970s 'radicals' surrender
Jakarta floods death toll rises


Travel Feature Headlines
In Cuba, Finding a Tiny Corner of Jewish Life
Chasing Snow South in Argentina
In Warsaw, a Once-Lawless Area Starts Its Way Up
Making the Most of Those Long Argentine Nights
Super Bowl Ads of Cartoonish Violence, Perhaps Reflecting Toll of War

Business Feature Headlines
Internet Boom in China Is Built on Virtual Fun
A Long-Delayed Ad System Has Yahoo Crossing Its Fingers


3. Convert to headlines

Jennifer Lopez will receive an award for her work as producer and star of a film.

Shahzadpur police yesterday arrested a 'regional leader' of Purba Banglar Communist Party (PBCP) and recovered a shutter gun from his possession at Saila Chapri village the upazila.

Satu Deo, an unmarried young girl, has proved how women can also contribute to the national economy.

Amusement parks and recreational facilities have thrived in parts of the West Bank lately, mainly as a reaction to the often draconian Israeli travel restrictions and protracted closures that affect the vast bulk of Palestinians.

4. Write headlines for the following news summaries

All parliamentary parties were present at a discussion yesterday on the country's competitiveness - the first of a series of six discussions addressing key questions affecting the national interest. The closed meeting is the first five-party meeting since main opposition Fidesz and its Christian Democratic partner KDNP stated their refusal to cooperate with the governing parties as long as PM Ferenc Gyurcsány holds office. (Bloomberg, MH 11)


Public employees will stage a two-hour strike February 21 after talks with the government for higher wages failed to bring results, newswire MTI reported, citing the chairman of a committee of trade unions. The strike will affect some 800,000 employees working in public health, education, administration, social and cultural institutions, MTI reported, citing Endre Szabó. (Bloomberg, MH 4)


The National Gypsy Authority (OCÖ) urged parliament to renew its attempts to pass legislation against hate speech, the authority's chairman Orbán Kolompár told reporters yesterday. After a recent increase in verbal attacks against Roma, legal means are needed, said Kolompár. OCÖ also calls on Fidesz and allied Roma organisation Lungo Drom to distance themselves from extreme right organizations, such as Jobbik, accused of disguised hate speech. (Bloomberg)


HALESWORTH - Square, steel gas chambers were delivered to a Suffolk farm yesterday. All 159,000 turkeys at the hub of Bernard Matthews's business empire were to be placed into crates, forklifted into the chambers and gassed. Workers carrying out the slaughter near Halesworth, Suffolk, were offered avian flu drugs such as Tamiflu and wore protective clothing. Their grim task started after confirmation that the deaths of 2500 birds had been caused by the H5N1 strain of bird flu, which can be fatal to humans. As a 3km protection zone and 10km surveillance zone were set up around Holton farm, the British Government attempted to calm fears over a threat to public health, saying there was no risk from eating poultry. – 02.05.07 New Zealand Herald